Visual Language
Module Aims:
This module introduces the learner to the theory and practice of visual language. It provides them with practical experience of working with a range of imagery and image processing tools. Learners will also be introduced to the creative process by experimenting with a variety of art mediums in order to extend the creative application within digital media.
Learning Outcomes (Knowledge):
Having successfully completed this module, the student will be able to:
- list the rules of perception and describe the basic principles of visual language
- discuss issues relating to layout and typography
- identify the issues relating to digital image formats, storage, retrieval and display
Learning Outcomes (Skills):
Having successfully completed this module, the student will be able to:
- create visual designs that organize and communicate information through the effective combination of visual elements
- demonstrate awareness of visual language using a range of media through the effective application of visual theory (e.g. formulation of messages by typography, text, sign, symbol, image)
- use traditional and digital media as appropriate to realise visual concepts
- explore their own creative potential and understand how this potential can be encouraged and developed