Digital Creativity

banner_digital_creativity1

Course Content

Having successfully completed this module, the student will have acquired the following specific items of knowledge:

  • The rules of perception and the basic principles of visual language;
  • The issues relating to layout and typography;
  • The differences between various image file formats and know when and where each format should be used;
  • Colour theory and the awareness of some common colour spaces and their use;
  • The various digital image processing techniques available to correct, repair, restore and enhance digital images;
  • Editing requirements for a particular image with regard to content, purpose, visual and technical characteristics and intended form of output;
  • The interpretation of histograms and how they can be used to determine exposure, overall colour and tonal values of an image.

The student will also have acquired the following skills, being able to:

  • Create visual designs that organize and communicate information through the effective combination of visual elements;
  • Demonstrate awareness of visual language using a range of media through the effective application of visual theory, such as formulation of messages by typography, text, sign, symbol, image.
  • Use traditional and digital media as appropriate to realise visual concepts;
  • Explore their own creative potential and understand how this potential can be encouraged and developed.
  • Convert an image into a number of different common image file formats based on resolution, file size, bit depth and tonal range requirements;
  • Use common image processing techniques such as copy paste, transforms, scaling, rotation, distortion, filters, colour balance, effects, levels, curves and layers;
  • Identify unwanted image effects such as moirĂ© patterning, pixilation, posterisation, colour casts, tonal changes, halo effects, speckling, dust damage, scratches and be able to apply the appropriate image processing techniques to remove same;
  • Enhance digital photographs using a range of techniques such as skin tone adjustment and sharpening;
  • Prepare digital images for use in a number of different situations such as the web, print media, DVD content and user interface components.